PCI Creative Group Blog

9 TIPS FOR BETTER BUSINESS EMAILS

If you are experiencing declining open rates for your emails, you want to take a critical look at some key components and revamp your message. Humanize the “From”: The address from which you send sales emails influences open rates. Recipients are more inclined to open an email from a sender whose real name is in... Read More
Rose Quartz and Serenity

Pantone Color of the Year 2016

WHAT IS THE PANTONE COLOR OF THE YEAR? A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude. For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016.... Read More

Plan Now for More Effective Meetings

Face-to-face meetings are still the most effective way to connect with prospects and existing customers. To make the most of trade shows, meetings and events, you need to plan ahead. There are many opportunities to promote your business with appreciation gifts, awards and of course give-away items. There are items available at all price points... Read More

Congressman Himes Visited PCI Creative Group

Anne Chiapetta and Mary Ferrara, principals of PCI Creative Group, LLC received a visit from Congressman Himes on August 28th. The Congressman knew of the company through their involvement with WBDC, the Women’s Business Development Council, and the work they have done with the organization. As a women-owned small business, the Congressman believes these voices... Read More

Sock It To Me

When the five living U.S. presidents recently gathered in Dallas to dedicate the George W. Bush Presidential Library and Museum, they and the crowd were in for a little surprise. As 90-year-old George H.W. Bush entered the ceremony in a wheelchair, he certainly made a statement with a pair of bright pink socks peeking out... Read More

Material Gains

Material Gains Ringspun Cotton Fiber:  Ringspun cotton involves just what the name implies:  The cotton is spun in order to twist and thin the strands, which are then arranged evenly, creating a strong rope of fibers that’s finer and softer than regular cotton. Features:  Ringspun cotton provides a soft hand, which makes it a go-to-fabrication... Read More

Monograms Are Making a Comeback, but not in the Way That You Think

Gone are the days of scrolled initials on totes, towels and tees. Today’s modern monograms take personalization and self-expression to the next levee. Clever three-letter words, internet terms and airport codes are among some of the hottest monogramming trends of 2015. These modern monograms are fun (LOL), intriguing (TMI), emotional (XOXO) and even international (OUI).... Read More

Small Business Fund Renewal on Horizon

State considers targeting Small Business Express toward niche sectors   Connecticut appears set to tap anew its Small Business Express spigot this spring, while redirecting at least some of the flow of funding in the direction of the neediest sectors of the economy. Early into his first term in office, Gov. Dannel P. Malloy pushed... Read More

Top Trends for 2015

by C.J. Mittica from Wearables  November/December 2014 What’s now and what’s next? We take a look ahead. Everything moves in cycles, and that certainly includes fashion trends. “New” trends are often just old ones recycled and updated for modern tastes. But just because styles are rooted in the past doesn’t mean they are all regarded the... Read More
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